For 15 years, I worked inside mid-sized and enterprise marketing organizations—the kind with six-figure budgets, specialized teams, and corporate marketing tools and systems. I built automated systems and led campaigns that drove measurable revenue growth, not just social media likes and website traffic.
But here's what struck me most during those years: The businesses that needed this clear marketing strategy the most—growing companies with big ambitions—were the ones who could least afford the enterprise solutions I was implementing.
They were stuck in a frustrating cycle: trying tactic after tactic, spending money without clear ROI, falling further behind their competitors who somehow seemed to have marketing that consistently works.
That's the gap MBJR Creative was built to close.
Mark Bailey, Jr. is a strategic marketing leader based in Northeast Florida with 15+ years of corporate marketing experience. A Flagler College graduate, he's led marketing initiatives at NFP (an Aon company), The Bailey Group, and even worked in entertainment production on Fox's hit show Glee. He's served on multiple nonprofit boards in St. Augustine and currently helps growing businesses build marketing systems that deliver predictable results.
Most marketing consultants will hand you a strategy document and wish you luck with implementation. Most agencies will execute tactics without understanding your business deeply enough to know if they're even the right tactics.
I do both—and that changes everything.
Explore my services to see how strategy and execution work together.
Depending on which service you choose, I'll either provide strategic frameworks you implement with your team (like the Strategic Marketing Blueprint) or handle execution directly alongside you (like the Marketing Growth Engine). Either way, you're getting hands-on guidance—not a report that sits in a drawer.
When you work with me, you're getting someone who thinks strategically at the CMO level but rolls up his sleeves to actually build the systems, configure the automations, and optimize the technology that turns strategy into results. No handoffs to junior team members. No "implementation is extra." Just hands-on partnership from someone who's done this at scale.
You've probably noticed everyone talking about AI in marketing lately. Here's my take: AI is a powerful multiplier—when it's guided by solid strategy.
I use AI and automation to deliver enterprise-quality output at boutique pricing. It's how I can provide the strategic depth of a fractional CMO while also handling execution that would normally require a full team. But I'm not going to sell you on AI hype or convince you to buy proprietary software.
I work with what you've got—maximizing your existing tools, not selling you on something new.
Whether you're using HubSpot, Mailchimp, Salesforce, or even Google Sheets, my goal is to maximize the value of your existing tools—not migrate you to something new that requires retraining your entire team.
When we partner, you're not getting a vendor who disappears after delivering a report. You're getting a strategic advisor who understands your business, spots opportunities and problems before they become obvious, and executes with precision.
Most importantly, you'll finally have marketing that feels predictable—not like guessing.
I started MBJR Creative because I believe growing businesses deserve the same strategic marketing foundation that enterprise companies take for granted. You shouldn't have to choose between expensive guesswork and doing nothing.
Marketing can be what sets you apart from competitors. It can drive predictable growth. It just needs strategy, execution, and modern efficiency working together.
Ready to see which services are right for your situation? Check out the full services overview.